Relaunching a classic brand online
Client: Salon Selectives / Coppa Rocka
Brief In collaboration with our agency partners Coppa Rocka, Disturb Media were approached to design and develop a new online presence for the relaunch of classic hair care brand Salon Selectives.
Insight: First launched in the United States by Helene Curtis in 1987, Salon Selectives began by offering premium, salon-quality shampoos and conditioners. During the 90’s, women worldwide fell in love with the products and that iconic jingle! Now, 25 years later, the original salon-inspired hair care range is back, with updated formulations to allow us all to, once again, feel like we ‘just stepped out of a salon’ !
Delivery: Salon Selectives’ new online presence salonselectives.co.uk brings the brand bang up to date and sits comfortably in the beauty category, while still retaining a independent identity that helps them to stand out from the crowd.
This minimal, elegantly designed CMS-driven site has been produced with the Drupal framework, offering the brand a flexible approach that leaves the door wide open to the future growth and success they are bound to experience once again.