Orange Upgrade animation

Fun characters help ring the changes

Client: Orange

Brief: We were asked by Orange to create a video to help existing corporate customers easily understand how to upgrade to a new handset.

Insight: Orange had made the upgrade process incredibly easy. So we realised that, to make the video a success with even the most die-hard technophobes, we should communicate the information in a similarly simple fashion.

Delivery: We decided the best way to engage viewers was to move away from being serious and instructional and instead inject character and personality. We developed a fun, people-focused visual style which had its own personality but was still within Orange brand guidelines. We then brought our characters to life, communicating the essential information with an engaging mini-story.

Skills: Animation, Moving Image