BBC Earth website
Rebuilding a world of beautiful information
Client: BBC Worldwide / Brooklyn Brothers
Brief: We were asked to rebuild the BBC Earth site in line with BBC Worldwide’s other websites, to improve its cross-browser and cross-device performance.
Insight: To produce a slick HTML experience in line with other internally-managed products, we decided to build the CMS-driven site with the Drupal framework. Given the wonderful nature-based imagery involved, it was the obvious choice.
Delivery: Our system offered easy migration and re-tagging of existing content, plus flexibility for adding additional pieces. Catering for an international audience, it was vital that information was presented clearly and simply, along with the facility to make purchases easily. This was successfully achieved, while still retaining the main focus on the display of amazingly beautiful media.